Strengthening Agricultural Marketing

ID: HADP-04 • HADP SKUAST-Kashmir

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Capacity Building

Human Resource Development

Project Overview & Training Statistics

Total Programs

28

Sessions Conducted

Beneficiaries

966

People Trained

Trainee Impact

By Category

Yearly Progress & Impact

Trainings vs Beneficiaries

Jul 09, 2025 Buthoo, District Bandipora

Kashmir’s Golden Bulb: Building a powerful FPO Shallot Brand

This programme focuses on developing a strong Farmer Producer Organization (FPO) brand around shallot cultivation in Kashmir to enhance market identity and price realization. It equips farmers with skills in quality standardization, value addition, packaging, branding, and market linkage to transform shallots into a premium, farmer-owned brand.

Activity / Theme

Training Programme for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Etc in Buthoo Village

Sanctioned Budget

N/A

Total Trainees

40

Full Report Trainees List

Nov 14, 2024 District Pulwama

Farmer Producer Brand Development

This training programme is designed to build the technical, entrepreneurial, and market-oriented capacities of FPOs, Self Help Groups, progressive farmers, and individual entrepreneurs associated with KVK Pulwama, District Pulwama. It focuses on enterprise development, value addition, branding, financial management, and market linkages to enhance income, competitiveness, and sustainable livelihoods.

Activity / Theme

Training Programme for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Associated with KVK Pulwama

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Nov 14, 2024 District Shopian

Farmer producer Brand Development

This programme focuses on Farmer Producer brand development in District Shopian to strengthen product identity, quality positioning, and market competitiveness. It equips FPO leaders and farmers with practical skills in branding, packaging, certification, value addition, and market linkage to improve price realization and build sustainable farmer-owned brands.

Activity / Theme

Training Programme for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Etc of District Shopian.

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Oct 30, 2024 District Kupwara

Farmer producer Brand Development

This programme focuses on Farmer Producer Organization (FPO) brand development in District Kupwara to enhance product identity, market visibility, and price realization. It equips farmers and FPO leaders with practical skills in branding, quality assurance, packaging, certification, and market linkage to build competitive and sustainable farmer-owned brands.

Activity / Theme

Training Programme for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Etc of District Kupwara.

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Aug 21, 2024 Budgam

Sensitization of Farmers

This training programme focuses on strengthening the technical, entrepreneurial, and market capacities of members and farmers associated with Zam Zam FPO, Budgam. It emphasizes improved production practices, post-harvest management, value addition, branding, and market linkages to enhance income, competitiveness, and organizational sustainability.

Activity / Theme

Training Programme for Members/Farmers associated with Zam Zam FPO, Budgam

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Jan 14, 2024 Chundina, Ganderbal

Branding & Digital Marketing for Agri. Startups

This training programme is designed to enhance the knowledge and skills of farmers of Chundina Village, District Ganderbal, in improved agricultural practices and farm-based livelihood opportunities. It focuses on scientific production methods, efficient resource use, post-harvest management, and market orientation to increase farm productivity, resilience, and income.

Activity / Theme

Training Programme for Farmers of Chundina Village in District Ganderbal

Sanctioned Budget

N/A

Total Trainees

50

Full Report Trainees List

Jan 11, 2024 Meeraksahib Fed Fruit Producer Company Ltd., Wagoora Baramulla

Branding & Digital Marketing for Agri. Startups

This training programme aims to strengthen the technical, managerial, and market-oriented capacities of members and farmers associated with Meeraksahib Fed Fruit Producer Company Ltd., Wagoora Baramulla. It focuses on improved production practices, post-harvest handling, value addition, quality standards, and market linkage to enhance productivity, income, and organizational sustainability.

Activity / Theme

Training Programme for Members/Farmers associated with Meeraksahib Fed Fruit Producer Company Ltd., Wagoora Baramulla

Sanctioned Budget

N/A

Total Trainees

25

Full Report Trainees List

Jan 04, 2024 Sheikh-Ul-Alam Farmer Producer Organization Cooperative Ltd., Budgam

Branding & Digital Marketing for Agri. Startups

This workshop focuses on branding and digital marketing strategies to strengthen agri-startups and enhance market reach for farmer-led enterprises. It equips members and farmers associated with Sheikh-Ul-Alam Farmer Producer Organization Cooperative Ltd., Budgam, with practical skills in brand building, online promotion, customer engagement, and e-commerce to improve visibility, sales, and profitability.

Activity / Theme

Training Programme for Members/Farmers associated with Sheikh-Ul-Alam Farmer Producer Organization Cooperative Ltd., Budgam

Sanctioned Budget

N/A

Total Trainees

32

Full Report Trainees List

Nov 17, 2023 Zurimanz Village, District Bandipora

Branding of Fish Products for Profitability

This workshop aims to build capacities of fishermen in branding and value addition of fish products to improve profitability and market access. It focuses on quality handling, hygienic processing, packaging, pricing, and local branding strategies to enable fishermen of Zurimanz Village, District Bandipora, to capture higher value from their catch.

Activity / Theme

Training Programme for Fishermen of District Bandipora (Zurimanz Village)

Sanctioned Budget

N/A

Total Trainees

32

Full Report Trainees List

Aug 23, 2025 District Shopian

Rural Business & Market Exploration Visit to Shopian District

This Rural Business & Market Exploration Visit to Shopian District aims to provide practical exposure to local agri-enterprises, markets, and value chains. It enables participants to understand successful business models, branding practices, market dynamics, and linkage opportunities to strengthen enterprise planning and market-oriented decision making.

Activity / Theme

Awareness Programme for
• Students of IBPR.
• Scientific/Research Staff of IBPR.

Sanctioned Budget

N/A

Total Trainees

52

Full Report Trainees List

Jul 16, 2025 - Jul 18, 2025 IBPR, SKUAST-K, Main Campus Shalimar

Catalyzing agri-Transformation: Leadership, Branding & Market Power

This programme aims to drive agricultural transformation by strengthening leadership, branding capabilities, and market influence of farmer institutions and agri-entrepreneurs. It focuses on strategic leadership, brand building, value addition, and market linkages to enhance competitiveness, bargaining power, and sustainable income growth.

Activity / Theme

Workshop for
• Officers of the Line Department
• CEO’s of FPO’s
• Progressive Farmers

Sanctioned Budget

N/A

Total Trainees

31

Full Report Trainees List

Jan 29, 2025 IBPR, SKUAST-K, Main Campus Shalimar

Enhancing Apple Value Chain Efficiency Through Grading & Cold Chain Infrastructure

This workshop focuses on improving efficiency and value realization in the apple value chain through scientific grading systems and strengthened cold chain infrastructure. It equips line department officers and SKUAST-K scientists/research staff with practical insights on quality management, post-harvest handling, storage optimization, and coordinated decision-making to reduce losses and enhance farmer income.

Activity / Theme

Workshop for Officers of the Line Department & Scientists/Research Staff of SKUAST-K

Sanctioned Budget

N/A

Total Trainees

55

Full Report Trainees List

Dec 22, 2023 - Dec 23, 2023 School of Agricultural Economics & Horti Business Management (SAE & HBM), SKUAST-K

Market Intelligence for Decision Support System in Agriculture

This workshop introduces Market Intelligence as a Decision Support System (DSS) to guide evidence-based planning, price forecasting, and timely advisories in agriculture. It equips Development Department officers and SKUAST-K scientists/research scholars with practical approaches for collecting, analyzing, and translating real-time market data into actionable decisions for farmers, FPOs, and policymakers.

Activity / Theme

Workshop for Officers of the Development Department & Scientist/Research Scholars of SKUAST-K

Sanctioned Budget

N/A

Total Trainees

33

Full Report Trainees List

Jul 25, 2023 - Jul 27, 2023 School of Agricultural Economics & Horti Business Management (SAE & HBM), SKUAST-K

Branding of Agricultural Products for Market Valorization

This workshop focuses on strategic branding of agricultural products to enhance market value, competitiveness, and farmer income. It equips officers, FPO CEOs, SHGs, and entrepreneurs with practical tools for product differentiation, quality assurance, packaging, certification, and market linkage to transform farm produce into high-value brands.

Activity / Theme

Workshop for Officers of Development Department, FPO CEO's, SHG's, Entrepreneur's etc.

Sanctioned Budget

N/A

Total Trainees

24

Full Report Trainees List

Jul 28, 2025 - Aug 02, 2025 IBPR, SKUAST-K, Main Campus Shalimar

Strengthening Rural Enterprise Ecosystems Through RBSH

This programme focuses on strengthening rural enterprise ecosystems through Rural Business and Service Hubs (RBSH) by enabling coordinated support for local entrepreneurs. It emphasizes enterprise planning, access to services and finance, value addition, branding, and market linkages to create sustainable rural livelihoods and scalable business growth.

Activity / Theme

Workshop for RBSH Beneficiaries

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Jun 30, 2025 - Jul 06, 2025 IBPR, SKUAST-K, Main Campus Shalimar

Building Rural Entrepreneurs: Capacity, Connectivity & Commerce

This programme aims to build strong rural entrepreneurs by enhancing skills, strengthening market connectivity, and enabling sustainable commerce. It focuses on capacity building, enterprise development, digital and physical market linkages, and business readiness to promote income generation and resilient rural livelihoods.

Activity / Theme

Workshop for RBSH Beneficiaries

Sanctioned Budget

N/A

Total Trainees

25

Full Report Trainees List

Jun 26, 2025 AIC, IIIM, Sanat Nagar Srinagar

Branding the Aroma: Unleashing the Market Potential of Bioresources Products

This programme focuses on branding and market positioning of bioresource-based aromatic products to unlock their full commercial potential. It equips stakeholders with practical skills in value addition, quality differentiation, packaging, certification, and storytelling to transform natural bioresources into high-value, market-ready brands.

Activity / Theme

Workshop for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Etc.

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Sep 04, 2024 - Sep 06, 2024 Institute of Business & Policy Research (IBPR), FoH, SKUAST-K

Rural Business & Service Hubs Strategies for Successful Startups

This programme aims to strengthen the entrepreneurial and business management capacities of Rural Business and Service Hub (RBSH) beneficiaries. It focuses on enterprise development, value addition, branding, financial literacy, and market linkages to enhance income generation, self-employment, and sustainable rural livelihoods.

Activity / Theme

Workshop for Rural Business and service Hub Beneficiaries

Sanctioned Budget

N/A

Total Trainees

28

Full Report Trainees List

Aug 22, 2024 - Aug 23, 2024 KVK Kupwara

Branding of Niche Agricultural Products

This workshop is designed to enhance the leadership, technical, and market competencies of FPO heads, Self Help Groups, and progressive farmers associated with KVK Kupwara. It focuses on collective enterprise strengthening, improved production and post-harvest practices, value addition, branding, and effective market linkage to support sustainable income growth.

Activity / Theme

Workshop for FPO Heads, Self Help Groups, Progressive Farmers associated with KVK Kupwara

Sanctioned Budget

N/A

Total Trainees

43

Full Report Trainees List

Aug 19, 2024 - Aug 20, 2024 KVK Malangpora, Pulwama

Branding of Agricultural Products

This workshop aims to build leadership, technical, and market-oriented capacities of FPO heads, Self Help Groups, and progressive farmers associated with KVK Malangpora, Pulwama. It focuses on collective enterprise development, improved production and post-harvest practices, value addition, branding, and market linkages to enhance income and sustainability.

Activity / Theme

Workshop for FPO Heads, Self Help Groups, Progressive Farmers associated with KVK Malangpora, Pulwama

Sanctioned Budget

N/A

Total Trainees

43

Full Report Trainees List

Feb 22, 2024 - Feb 24, 2025 SKUAST-K, Main Campus Shalimar

Brand Bizz Fest

Brand Bizz Fest is a platform to showcase, promote, and strengthen farmer producer brands nurtured by the Agriculture Branding Centre. It brings together promoted and mentored farmer-owned brands with buyers, investors, and stakeholders to enhance visibility, market linkages, business networking, and commercialization opportunities.

Activity / Theme

Brand Bizz Fest for Promoted and Mentored Farmer producer Brands of Agriculture Branding Centre

Sanctioned Budget

N/A

Total Trainees

33

Full Report Trainees List

Sep 13, 2025 District Anantnag & Kulgam

Sensitization cum Awareness Programme

This sensitization-cum-awareness programme in Anantnag/Kulgam aims to inform and engage stakeholders on improved agricultural practices, enterprise development, and emerging market opportunities. It focuses on awareness building, capacity enhancement, and adoption of best practices to promote sustainable livelihoods and inclusive rural development.

Activity / Theme

Workshop for FPOs, FPCs, Progressive Farmers, Individual Entrepreneurs etc of District Anantnag & Kulgam

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Aug 07, 2025 District Baramulla

Sensitization cum Awareness Programme

This sensitization-cum-awareness programme in District Baramulla aims to inform and engage stakeholders on improved agricultural practices, enterprise development, and market opportunities. It focuses on awareness building, capacity enhancement, and adoption of best practices to support sustainable livelihoods and inclusive rural development.

Activity / Theme

Workshop for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Etc of District Baramulla.

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Jul 12, 2025 MAR & ES, Izmarg, Gurez

Organic From Gurez: Building a Brand that Speaks of Nature’s Purity

This programme focuses on developing a distinctive organic brand from Gurez that reflects the region’s natural purity and high-quality produce. It builds capacities in organic compliance, quality assurance, packaging, storytelling, and market linkage to position Gurez products as premium, trusted, and market-ready brands.

Activity / Theme

Workshop for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Etc of Izmarg, Gurez.

Sanctioned Budget

N/A

Total Trainees

30

Full Report Trainees List

Jul 11, 2025 KVK Dawar, Gurez

Organic From Gurez: Building a Brand that Speaks of Nature’s Purity

This programme focuses on developing a distinctive organic brand from Gurez that reflects the region’s natural purity and high-quality produce. It builds capacities in organic compliance, quality assurance, packaging, storytelling, and market linkage to position Gurez products as premium, trusted, and market-ready brands.

Activity / Theme

Workshop for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Etc of Dawar, Gurez

Sanctioned Budget

N/A

Total Trainees

40

Full Report Trainees List

Jun 21, 2025 District Pulwama

Farmer producer Brand Development

This programme aims to strengthen the technical, entrepreneurial, and market capacities of FPOs, Self Help Groups, progressive farmers, and individual entrepreneurs of District Pulwama. It focuses on enterprise development, value addition, branding, financial literacy, and market linkages to enhance income generation, competitiveness, and sustainable livelihoods.

Activity / Theme

Sensitization cum awareness programme for FPOs, Self Help Group, Progressive Farmers, Individual Entrepreneurs Etc of District Pulwama.

Sanctioned Budget

N/A

Total Trainees

60

Full Report Trainees List

Apr 24, 2025 KVK Pombay Kulgam

Sensitization cum Awareness Programme

This programme focuses on Farmer Producer brand development at KVK Pombay, Kulgam to enhance product identity, quality positioning, and market competitiveness. It equips farmers and FPO leaders with practical skills in branding, packaging, certification, value addition, and market linkage to improve price realization and build sustainable farmer-owned brands.

Activity / Theme

Farmer Producer Brand Development in KVK Pombay Kulgam

Sanctioned Budget

N/A

Total Trainees

40

Full Report Trainees List

Mar 14, 2024 District Bandipora

Farmer producer Brand Development

This awareness workshop is designed to sensitise the fishermen community of Zurimanz Village, District Bandipora, on improved fishing practices, quality handling, and income-enhancing opportunities. It highlights sustainable resource use, hygienic post-harvest management, value addition, and market linkages to strengthen livelihoods and profitability.

Activity / Theme

Awareness Workshop for the Fishermen Community of Zurimanz Village Bandipora

Sanctioned Budget

N/A

Total Trainees

10

Full Report Trainees List